A Wine Dispenser is a machine that is designed to dispense and preserve wine. These units can be used to store wine at the appropriate temperature to reduce waste, spoilage, and over-pouring — each of which can cost you thousands of dollars in revenue per year.

The WineEmotion commercial wine dispenser has revolutionized the way wine is served and enjoyed by putting more control in your customer’s hands and boosting the profitability in yours.

As the hospitality industry plots a way back after a challenging year, efficiency will take on an even greater importance. Stakeholders will be forced to demand a better return on investment, which means that your business will need to be examined for efficiency in every area. For restauranteurs, bar and hotel owners, and professional wine merchants, quality control and waste reduction will be crucial in securing business profits.

With this in mind, embracing the most forward-thinking technology in your industry will be hugely important. Business practices that worked in the past may not age well in the post-pandemic economy. As customers begin to socialize in public again, venues that offer them value and unique propositions will thrive.

This is where wine dispensers could offer you a competitive edge. Any innovation that promises to protect your investment and improve your efficiency will take on extra attractiveness as the hospitality sector reclaims its place as one of the most steadily-growing American industries.


Wine dispensers have a great deal of upside if you are trying to run a more efficient and profitable operation.

1)   Increased Sales and Profits

A wine dispenser can improve your bottom line in several ways.

Less Spoilage:

Spoilage is a significant concern in bars and restaurants. Because many patrons prefer to be served by the glass, many bottles get opened but not used in time. Vintage wine can spoil over the course of a day, with lighter whites and reds lasting three to five.

A wine dispenser can extend the life of wine to 30 or more days, meaning you’ll save a significant amount by not throwing out bottles that have gone bad. Additionally, you can guarantee a considerable reduction in unhappy customers returning a wine that “doesn’t taste right.”

Less Waste:

While most bar staff do their best, one of the biggest threats to profit is from spillage and over-pouring. Even the most honest bar person can find it difficult to gauge the correct amount without a measuring system. Throw in a busy night with lots of people to serve, and standards can slip even further.

The hard reality is that when pricing a wine, you use exact measures. If over pouring costs you 10-20% on the average glass, quite soon, you’ll be either eating into your profits — or even losing money on each bottle. A wine dispenser solves this problem because of its precise pour system. By ensuring that each glass is on point, you can secure better ROI on each bottle.

Less Operation:

Wine dispensing machines offer a far more efficient way of serving. Instead of going to the fridge, opening a bottle, pouring, closing, and then returning it to the refrigerator, a glass of wine can be served with the touch of a button. Saving a few seconds of labor per glass might not seem like much, but when added together, you’ll have a leaner, quicker operation.

Another excellent avenue to explore is automating your service. Self-serve is all the rage across many industries, and hospitality is no different. Additionally, as the US finally begins to embrace contactless payments, this could be a massive trend to come in the hospitality business.

More Security:

While most over-pouring results from an honest mistake, some of it is intentional. Eliminating the option protects your business and your profits.

Additionally, a wine bottle that is left on a bar or out in the open is vulnerable to theft. Wine dispensers are a robust and secure way to keep your investments out of the wrong hands.

For drinking areas where there is low foot traffic — and therefore reduced staff — this can provide a secure way of making sure you don’t lose out on customers.

More Visual Display:

Menus are great, but nothing beats the elegant and interactive display of a wine dispenser. They look sophisticated, hi-tech, and stylish and make a great addition to a bar.

With ambient lighting and tasteful Italian design, these units can be placed anywhere in your venue to promote your wine program with a taste before buying option or even as a self-serve option.

Additional Portion Control:

Precise portions will save you money; however, to increase revenue, wine dispensers also feature three different pouring amounts: taste, half-glass, full glass. This can be used to invite customers to try a wine, leading to extra sales.

By offering more flexibility with portions, you can explore ways of enhancing a return on each bottle by varying the prices.

2)   Better Preservation

While many wines do need oxygen to breathe, once a bottle is opened, a countdown begins. By activating the natural bacteria present in grapes, a wine will, after some time, start to decline in quality. This flattening out will take the form of slight discoloration and a decrease in both flavor and aroma.

Wine dispensers are built to stop this process from happening so you can make sure each glass you serve is up to the highest standard. Later in this article — in the section How Wine Dispensers Work — we will explain both the chemical process involved and how wine dispenser technology can better preserve each bottle.

By knowing that your wine will stay fresh, you can explore the idea of offering premium wines by the glass. In many venues, fear of revenue loss through spoilage means that many high-quality wines are only available by the bottle. You can stand out from the crowd and offer value to your customers by giving them access to excellent wine by the glass.

3)   Self-Serve Systems

Self-serve systems have become more viable over the years. As mentioned above, as contactless payment cards become more popular, they will be ideally positioned to get the most from wine dispensing machines.

While the allure of being served at a table won’t ever go away, self-serve is very popular across many industries, with hospitality no different. Reducing staff overheads — or freeing up your present staff to perform other tasks — are excellent choices to make on the road to greater efficiency.

4)   Improved Bar Management

Because wine dispensers come with programmable software, they lead to vastly improved bar management. Exact measures help you secure your profits while you can access an increased amount of data to gain insights into your business.

Understand what wines you sell and in what quantities can help you both keep track of stock and contribute to making your wine program more efficient.

5)   Offer Premium Choices

People like variety and choice in every walk of life, and the drinks and hospitality industry is no different. Wine dispensers offer bar and restaurant owners the opportunity to serve a wider variety of wines by the glass, including premium offerings.

There are lots of different wine drinkers out there. Some seek value; others like to buy premium bottles. However, one group that has traditionally not been well catered to is customers that would like to buy a premium wine by the glass.

Perhaps they are on their own, maybe it’s lunchtime, or perhaps they are watching their diet; whatever it might be, for some people buying a premium bottle by the glass works. So, how do you cater to these individuals while still keeping an eye on your returns?

Wine dispensers offer the solution by extending the life of an open bottle to over 30 days. This transforms the possibilities of a by the glass menu, which is mediocre at best in many venues.


Wine is notoriously temperamental and needs specific care to keep it at its best. If you’ve ever wondered why wine is kept for long-term storage in a cellar, you’ll soon understand.

Here are some of the environmental factors that affect wines.


The flavor profile of wine is greatly affected by temperature. Wine kept at inconsistent or incorrect temperatures will suffer from a reduced profile. To get the best out of each glass, wine should be stored and held at the correct temperature.


Oxidation has an adverse effect on wine. When air makes its way into a bottle, red wines can lose their vibrancy and color. Reds can take on an orange hue, while whites can become a little brown. Wine is so sensitive to oxygen that many in the hospitality industry are reluctant to risk using a premium wine by the bottle, meaning the customer misses out.


Light is another of wine’s greatest foes. But, even by keeping your wine on display with UV protected glass, you can preserve it against the elements for more than 30 days.

How Does a Wine Dispenser Work?

Wine dispensers are automated and temperature-controlled to make sure each glass of wine is served without any compromise. Temperature affects wine to a great degree, so these systems can ensure that each sip is as good as it can be.

Wine dispensers typically use either Argon or Nitrogen gas. These gases are inert, which means they are colorless and odorless and won’t interfere with the look or taste of your wine.

When these pressurized gasses are pumped into a bottle, they reduce the effects of oxidation, meaning each bottle stays fresh for 30 days or more. While most bottles sold in a bar or restaurant will be used within that time, this facility will be welcomed for certain niche bottles. Additionally, it opens up the possibility to serve premium wines where any degradation or wastage can seriously harm your bottom line.

Why is Nitrogen Used?

Nitrogen is perfect for use in preserving wine because when it is pumped into a bottle, it replaces oxygen and fills up the remaining space. Therefore the oxygen can’t get to work on the natural bacteria, and the wine stays fresh.

Why is Argon Used?

Wine is heavier than air, so when it is pumped into a bottle, similar to Nitrogen, it creates a protective seal, which blocks oxygen from getting into the bottle. Winemakers generally prefer Argon over Nitrogen as it is even heavier and more efficient as a gas.

How does the Wine Dispenser Process Work?

Once the pressurized gasses have been sealed into the bottle, they work to keep oxygen out, protecting the wine. Each time the wine is poured, further gas enters the bottle so that they maintain their quality.

Temperature Regulation

In addition to the process of adding harmless, odorless, and tasteless gasses to the bottle, temperature regulation is another facet involved in ensuring each glass is as perfect as it should be.

We’ll take a look at why wine serving temperature is essential below.

Why Wine Serving Temperature is Important

Each wine has its own characteristics, including aromas and tastes. To get the most from each wine, it should be served at the relevant temperature. Heat works to accentuate the attributes of a wine.

Heat increases the aroma and spices in a wine, which is why red wine is served at close to room temperature. While cold increases a wine’s acidity, which is why whites are kept chilled.

Below is a quick guideline on each type of wine and its generally agreed serving temperature.

White Wine


White wines have fewer tannins and more acidity, so they are best enjoyed at lower temperatures. For younger wines, temperatures at the lower end of the scale are preferred, so stick between around 45-50°F.

Mature or dessert wines, however, work best at a slightly higher temperature of 50-54°F.

Rosé Wine


Rosé is broadly similar to white wine, save for the extra tannins, which will benefit from a slightly higher temperature. Again, for optimal taste, young and mature wines need somewhat different considerations. Keep a younger rosé around 50-54°F, while a more mature, well-structured rosé can be served at up to between 54-57°F.

Red Wine


Of course, because it is high in tannins and low in acidity, red wine is best served closer to room temperature. Again, with such a broad range of wines available, specific wines will need to be treated carefully to bring out their best. Elegant wines at 57°F, mid-structured or dessert wines between 57-61°F, and well-structured or mature wines will work best between 61-65°F

Which Wines Should be Stored In Dispensers?

The wines that benefit most from being stored in a wine dispenser are mid to high price bottles. These wines are known for their enchanting aroma and flavor, which can be preserved to full effect by this exciting technology.

White wine will also benefit from a dispenser because it can be kept at the sort of temperature that will maintain its acidity. Older red wines are also perfect for wine dispensers because they are sensitive to interference from oxygen.

Why the Wine Emotion Dispenser is the Best Choice For Your Venue

The WineEmotion system is the best all-in-one wine dispenser on the market. The elegant and stylish stainless steel is enhanced by soft ambient lighting, which means it will look timeless even in the most glamorous settings. By using a food-grade Argon gas, you can ensure the longevity of every wine.

Which Version of the WineEmotion Dispenser is Best?

Depending on the wine throughout of your venue, the Wine Emotion dispenser comes in different sizes. These include capacity for four bottles (the Quattro), five bottles (the Cinque), and six bottles (the Sei). For busier venues that want to offer more choice, there is the Otto and Quattro+4, which holds up to eight bottles. Additionally, customers can also purchase the Bartender, which handles up to seven whiskeys or spirits.

What the WineEmotion Can Do for Your Business

Commercial wine dispensers are an excellent option across any part of the hospitality sector because of their ability to improve wine sales and increase revenues.

Promote Your Wines

One of the most revenue-friendly ways to showcase your wine program is through taste before you buy. This can be used to promote wine sales by the glass or even by the bottle as customers can select from the three serving options:

  • Taste
  • Half-glass or Flight
  • Full glass

By marketing your wine in this way, you can earn your customers’ trust and loyalty by delighting them with a greater choice on offer. Indeed, Wine Emotion customers have seen this translate into increased profits, with an average 40% increase in wine sales since installing a WineEmotion wine dispenser.

What is the ROI on a Wine Dispenser?

Investing in new technology is all well and good, but it needs to earn its keep if you’re running a business. Thankfully, wine dispensers are a very sound investment that will pay for itself in time.

The pandemic was devastating for the hospitality industry, so as businesses bounce back, they need to tread a careful path. With margins of error fairly tight, using a data-driven approach is the best way to ensure operational efficiency. So, for anyone serving alcohol on their premises, a wine dispenser will prove a solid choice.

In short, a wine dispenser should pay for itself in around six months to a year. Depending on the volume of traffic at your venue — and how you run your business — this could lead to an excellent ROI, plus more satisfied and returning customers. Companies will need to stand out and offer value to customers as the economy powers back, and by providing premium wines by the bottle, you could gain a competitive edge.

As we highlighted earlier, a wine dispenser also contributes to a more efficient operation, which means that your stock will generate maximum profit by eliminating overpouring, spoilage, and waste.

While it is difficult to forecast the ROI for an individual establishment without knowing the exact details of a business, a wine dispenser will increase sales and allow you to charge more per bottle.

7 Advantages Of A WineEmotion System

1)   Advanced Wine Preservation

By using the patented ISOL-PLUS™ Total Isolation Technology, the WineEmotion system keeps each bottle in its own environment to avoid aromatic contamination. Because aroma is the most readily detected sign of spoilage, keeping your wines fresh needn’t be a worry.

With specially designed and easy to maintain dispensing taps, each bottle will stay in peak condition for at least 30 days, opening up serving opportunities for even the most premium of wine by the glass.

2)   Great Design

The beautiful Italian style and design will look great in any hospitality setting. While the machine comes standard in stainless steel, additional options are available with a matte or gloss finish. Because displaying the wine is the most crucial part, the design principle is sleek and minimalist.

The mechanical buttons are discreet, so the focus stays on the wine, with most options featuring an HD screen for each bottle. With color, covers, and screen printing available, you can customize your wine dispenser to meet any aesthetic. Additionally, RGB ambient lighting with a choice of 14 different colors means your display can be integrated into any setting.

The unit is set up to hold a wide array of bottle sizes, with 375, 500, 750ml options available. Additionally, it can also facilitate a standard-sized Sake bottle, which should prove very useful as the Japanese rice wine grows in popularity among the American consumer.

Cleaning and maintenance are easy and require a few minutes of work at the end of the day, plus a monthly sanitization.

3)   Advanced Technology

While looking good is essential for your venue, what’s really important is outstanding performance. And the WineEmotion machines won’t let you down because of their fantastic build and advanced technology. These handcrafted machines use the finest grade industrial parts to ensure longevity and minimal maintenance.

Other wine dispensers are built with interchangeable nozzles and other extra parts that struggle to meet repeated demands of daily use. By reducing the number of moving parts to an absolute minimum, WineEmotion machines will give you far less trouble than its competitors. The unit’s mechanical buttons are built to last as you sell wine after wine.

A modern, high-performance compressor cooling system and pneumatic piston bottle lifting technology are just some of this machine’s many impressive features. And to reduce upkeep and maintenance even further, the automatic clearing puff-valve cleans the spout after every pour.

4)   Ease of Operation

Whether it’s for your staff or self-serve customers, the WineEmotion system is designed for quick, intuitive, and easy use. Visual displays and operating buttons make it easy to select from the different serving sizes, while inserting or removing bottles only takes 20 seconds.

5)   Exact Serve

By choosing between your three pre-programmable measures, you can ensure that each glass is on point every time. While this is very useful for running an efficient bar, it can also be used for taster settings or try-before-you-buy promotions. Lastly, it allows you to facilitate an increasingly popular self-serve option.

6)   Wine Cards

The WineEmotion unit also offers a great deal of flexibility in how customers pay for their wine. By using pre-paid wine cards — or even hotel room keys — customers can enjoy self-service options across various venues. Additionally, if a card is lost or damaged, it can easily be replaced, with the available credits transferred across to the relevant profile.

There is a whole host of flexible options that can easily integrate into your current payment systems, with options for Chip or RFID cards, magnetic stripes, and even barcodes. By using wine cards to operate the machine, stakeholders can even allocate cards to bar staff or other wine servers, which easily keeps track of their activity.

7)   Improved Bar Management

WineEmotion uses the integrated software WineIDEA so you can keep track of your sales. Various reports are available to derive insights about which wines are performing well and how they are selling. These systems also allow you to monitor each staff member or wine server.

This back-end solution also allows you to incorporate wine cards into your operation and makes them easily manageable. By allowing integration with third-party software, you can set the WineEmotion up to work efficiently within your current set-up. Biometric recognition and an easily accessed MYSQL search give you the control and flexibility you need for even the most advanced bar management.

The software is made available in four versions, to meet any needs: WineIDEA basic, WineIdea Easy Ready, WineIDEA Revolution, and WineIDEA Revolution Multi can each keep track of the statistics and transactions involved in the sale of wine at your venue.

The WineEmotion system is the best option on the market for increasing your venue’s efficiency by reducing spoilage and waste and allowing you to offer a broader range of wine by the glass, including premium bottles. Beautifully designed and sophisticated, the unit contains advanced technology that keeps your wines fresh for at least 30 days. As your venue welcomes customers back after a lengthy absence, offer them value and choice with a wine program they deserve.

Which Venues Can Benefit From a Wine Dispenser?

The short answer is anywhere that serves wine. But, if you are responsible for any of the below, you’ll understand the benefits of a wine dispensing system.

Wineries & Tasting Rooms

Wineries and tasting rooms are other venues that can significantly benefit from having wine that is ready to serve. Setting the dispenser to allocate smaller samples means you can show off your wares to prospective clients. Additionally, by knowing that your wine will be preserved at the correct temperatures, you can make sure that anyone tasting it will get the full benefit of the flavor profiles, which means more happy customers.

Retail & Wine Shops

By offering customers the opportunity to try before they buy, retail and wine shop owners can boost their sales. Instead of sacrificing a sample bottle every day, a wine dispenser can keep your products fresh and vibrant for 30 days.

Hotels & Resorts

Hotels and resorts can take advantage of self-serve options that are linked to their hotel key. This frictionless and straightforward solution means you can station wine dispensers anywhere on your premises, boosting sales along the way. Bars, lounges, or lobbies — anywhere can benefit from these machines.

Clubs & Lounges

Clubs and lounges are home to some of the nation’s biggest wine enthusiasts, so appealing to them with a beautifully displayed wine dispenser is a big plus. They can be impressed by the range of wines you offer by the glass and bowled over by wine kept at the optimal temperature, meaning they will keep returning.

Bars & Restaurants

Bars and restaurants are some of the more obvious beneficiaries of a wine dispenser system. By ensuring that you can provide high-quality wine without spoilage and waste, stakeholders can be assured that they can get their return on stock investment.

Additionally, by lowering the operational elements of serving wine, you can free up your staff for other duties, meaning a more efficient bar and service floor.

commercial wine preservation

Airports & Stadiums

Airports and stadiums are venues that can benefit from the high-volume handling capabilities of a wine dispenser. By offering a more comprehensive range of choices, customers with a taste for premium wines can be accommodated in these spaces.

Those who are getting ready to embark on a flight are more likely to keep it limited to a glass or two. While at most stadiums, drinks need to be kept in a plastic container. Therefore, these are some of the best avenues for selling wine by the glass.

Additionally, self-service is becoming increasingly popular in airports and stadiums, and with security and portion control, a wine dispenser is ideally suited to these possibilities.